广告英语术语--

创作用语广告讯息advertising message

艺术art

艺术方向art direction

艺术家artist

美术总监art director

大创意big idea

头脑风暴法brainstorming

传播媒介communications media

概念化conceptualization

方案人员copywriter

创意纲要creative brief

创意总监creative director

创意过程creative process

创意金字塔creative pyramid

创意creative

创造creativity

感性诉求emotional appeals

控险家explorer

事实型思维fact-based thinking

信息性informational

法官judge

指定mandatories

讯息战略message strategy

非文字nonverbal

产品概念product concept

理性诉求rational appeals

目标受众target audience

技巧technical

转换性transformational

价值型思维value-based thinking

文字的verbal

形象化visualization

战士warrior

样片animatic

动画技法animation techniques

声频audio

艾耶1号式Ayer No.1

利益式标题benefit headlines

正文body copy

粗体boldface

照相制版camera-ready art

表演纲要casting brief

结尾close

命令式标题command headlines

末稿comprehensive layout/comp

演示demonstration设计design