Design & Mainstream Culture

---------------------------------设计与主流文化

Ultimately, who cares? Avid appreciation brings up images of hordes of teenagers hanging out in the mere hope that they'll see you, let alone get your autograph, picture, or some other thrilling memento to remind them of their brush with fame. I'm not so sure that avid appreciation is something worthwhile to aim for...I'm much more keener on the idea that people who build the web will be able to make a living building sites where cash isn't the only driving force behind its existence.

The niche community that designers have will expand to incorporate mainstream culture - we're already seeing this happen in the form of design portals. There's a huge community out there, and at a guess there's a large quantity of people who are simply into design and not working as or aiming to work as a commercial artist.

We can very safely leave my mother out of the equation when it comes to knowing about webdesigners. The olds rarely have access to the web and daily papers, which are the main sources of general interest stories about designers which are aimed at a more mainstream market. Two thirds of the worlds population will die not having touched a computer. Count yourself lucky.

Younger people tend to be more likely to know their stuff when it comes to the web and designers. 15 year olds email Scott (http://www.pixelshifter.net) wanting to know how to become a famous designer just like him now that he's scored a Macromedia site of the day. Frances Cobain told her mom that she was keen on being a webdesigner. Kids are going to have a greater knowledge about the web and web design in general, because they grew up with it, and it's a part of their life.

I don't think that we're going to see designers being targeted to the mainstream in the same way that Britney is - thank goodness. However, might someone in the design world do a deal with Apple to produce ads about themselves aimed at designers which become popular, and are then delivered to a more mainstream market? It's going to be interesting to see what happens in the future with media making becoming more accessible to designers.

What is happening, and what I hope to see more of is one niche being picked up by another. Going to my flatmates end of architecture course showing, the amount of final works that looked like printouts of Mike Young's stuff was insane. Did they know about him? If the web and what designers are doing was part of the curriculum, architectural students might have further developed and extended their work, and had a greater understanding and appreciation of designers. It's great to see sites like archinect (http://www.archinect.com/) crossing boundaries of disiplines such as web design and architecture.

Traditional artists would probably get a kick out of seeing what James Patterson, Vicki Wong and Lee Meisenheimer have done with drawing online, and stretching the methods and mediums of how their own work is created and displayed. It's often frustrating trying to find new content to post at artkrush - galleries and artists have yet to see the benefits of coming online, so that awesome local show that you wanted to write about? No go. I'd love to see more collaborations and traditional based art brought online, and what happens when new/old media artists work together.

So, that avid mainstream appreciation? It ain't gonna happen for people whose main work is web based, because the web is still very much a niche, albeit a rapidly expanding one. Hopefully sooner than later, it will be possible for people involved with the web to create a living by having greater recognition of the independent work that they do. At least, here's hoping, because it would sure beat the hell out of looking, acting, and sounding like plastic for the enjoyment of the masses.

ORION TATE freshjuicy.com heavy.com

No, my mom will never know what James Patterson or Jemma Gura look like in the same way that she knows what Britney Spears or Kurt Cobain look like, unless either of them sell a million records or secure a lucrative Pepsi endorsement. Though this really is just a question of degrees: *avid* appreciation of graphic designers has always been and I suspect will continue to be limited to a relatively niche audience. That being said, there does seem to be an increased consumer appreciation for that which is designed and, as a result, increased media attention on designers. The may issue of Paper Magazine, for example, features a discussion on the design principles of Target ("Yay, Tar-Jay!") and an interview with Apple design guru, Jonathan Ive, both articles loosely themed around the topic "ordinary design and corporate branding through aesthetics."

In the introduction to the section "Extra Ordinary Design," editor Kim Hastreiter, appropriately invoking the memory of Andy Warhol, touches on two topics relevant to this discussion: our aesthetic zeitgeist and the Designer-Rockstar:

"I think he [Andy Warhol] really would have appreciated this whole "Target moment" we are experiencing. His heart would be racing as fast as mine does as I mentally prepare for the day this June when I'll get to purchase my Stephen Sprouse designed boogie board, skateboard, flip-flops and beach towel...I can't wait to see what Target has done not only with Stephen Sprouse, but also with designers Todd Oldham, Marc Ecko and Philippe Starck."

Hastreiter, goes on to explain that Target "shrouds the creative folks of their corporate culture in mystery, preferring to keep the world's eye on the merchandise, not the hype or the names." This suggests, that while the author, a self-described design freak, wants to know who designs the packaging and products, the general public need not be concerned. This is a successful strategy for Target and suggests an interesting trend: as design proliferates, which it will continue to do in this age of hyper-information, it becomes increasingly integrated into our lives to a point where good design is implicitly appreciated, but perhaps not explicitly celebrated.

Mainstream fame in aesthetic disciplines has been reserved, for the most part, for artists, architects, fashion designers, filmmakers. While this is another discussion entirely, it does beg the question: what is the difference between art and design, between graphic design and fashion design or architecture? I think it is a question of intention or motivation. As Jonathan Ive puts it "Design is less about expression than fine art, though I think you trade in a language that is similar, in some sense, and you trade in the emotive...I think the core motivations are different." While I agree with this statement, I wonder how long this distinction will be made...

As commerce becomes a pervasive and inextricable part of our lives, the lines between art and design have started to blur, creating a new type of artist-designer who works in many disciplines with varying motivations. It is both common and acceptable for artists to be engaged in or associated with commercial ventures. Witness Actor/artist Dennis Hopper, former counter-culture bohemian: even in the consumer-driven 80s, he had to go to Japan (where the proverbial lines were blurred long ago) to do commercials for bath bubbles. Now he's on the small screen in the most recent installment of celebrity Gap commercials; William Burroughs does Nike Ads, Picasso sells computers. In recent years, the Guggenheim has featured exhibits on the art of the motorcycle and a fashion retrospective. Mike Mills, whose career and work I greatly admire, is an example of someone who comfortably exists within the two worlds of art and commerce; he designs album covers, shows his work in galleries, and directs commercials along with music videos, independent shorts and feature-length films and is able to garner accolades in both commercial and artistic ventures, furthering awareness and appreciation of the commercial arts.

Simply put: it does seem that as the world becomes more commercial, commercial artists will be more celebrated. Will the web enhance this? Right now, web spaces authored by "The Design Community" are chock-full with portfolio sites and client work, which I suspect limits their audience. As commercial and fine arts continue to merge and mingle I imagine "Designer" web spaces will reflect this change. And as this happens, I do hope that the web (in whatever form it will manifest) will continue to proliferate as a space for artistic expression and the creators of these spaces will be celebrated. But Britney Spears? Well kids, get out of your Aeron, expose that midriff, and get to work.

RYAN SHELTON bd4d.com

Personally, I don't think graphic designers will ever be household names like Britney or Kurt Cobain. I think design drives a lot of the pop culture but doubt whether the designers behind the work will ever get as much recognition as the artist(s) they are designing the CD, website or video for. Yes people into music videos will know who directed the latest Madonna video but will my mom? I don't think so. It?s not something that she cares about or is interested in. she may not even know who is actually singing the song she's humming in the kitchen. She just likes the tune and that's all that matters to her. In the same way, I think design is digested but not taken much notice of by the general public. Take apple's new iPod or the iMac. Every Mac faithful knows who Jonathan Ives is and that he is the force behind Apple?s product design team but to the rest of the world the iPod is just a very cool MP3 Player. The latest Levis ad campaign or new insurance building that's being built in the middle of town, we don?t necessarily care who designed or came up with the ideas but it affects us in some way. We either think the ad campaign is brilliant, funny or stupid. The same with the building, it either looks nice and is going to get more people employed or we see it as capitalism taking over the world. I personally would be interested to know who designed the new building or produced the Levis campaign but again would my mom?

Not many people understand why designers are so passionate about what they do. We?ll work all-night and still smile on the way to work the next day. Are we all mad? Hell no! We just love what we do. One of the things we have seen with BD4D is that designers love getting together to show off their work and be amongst people who think the way they do. I think this is because not many people really appreciate what we do I know most of my non-design friends don't understand why I work 'til stupid hours of the morning. Getting together with like-minded people is a way for us to get that recognition we don't get from the rest of the world. At the same time, within our little design world we have the same kind of opinions we all have when it comes to music. For example I might like one band and dislike another just like I might love one piece of design and dislike another. You may disagree and hate the piece that I love? Design is art and is therefore very subjective. Wanna fight?

The other side of the coin is. Who would have thought that a geek software programmer would become the richest man in the world. I?m sure all of our mom's have heard of Bill Gates - spit, spit! How many other programmers can we name? Who was/were the programmers behind PhotoShop or the web browser. I know Jim Clark started up Netscape but my mom doesn't. Shigeru Miyamoto is a living legend, having created Donkey Kong and Super Mario he is the Spielberg of computer games. He is treated like a rock star at gaming conventions. It?s the same with the design community, we have our own ?rock stars? but they are only rock stars to other designers who appreciate what they have achieved. Whether the rest of the world will ever fully embrace design and elevate a designer onto a 'household-name pedestal' is not for me to say but I doubt it will happen.

I see appreciation of graphic designers coming mainly from with in the design community for a while yet. From people who understand the blood, sweat and tears you have put into your works of beauty. I could be completely wrong but lets face it. I could be completely wrong but lets face it - Britney is fit, and she's more marketable than your average graphic designer is.

Kylie Gusset

请英文好的网友帮忙翻译下!http://www.k5a.net

是网友:   λιασβαι翻译的上文!在这里代表所有看过这篇文章的网友表示感谢!

最终,由谁来照顾? 喜欢欣赏造就图像密密麻麻的少年挂列于仅仅希望,他们就会看到你,更不用说要你的签名,照片,或者其他一些惊险以资提醒他们的画笔与名利.我不太相信热爱赞赏,是一件值得为目标……我是更激烈的主张人建立的网站将能够谋生建设地点现金并不是唯一驾驶力量的存在.
小生社会,设计师们将扩大纳入主流文化--我们已经看到这则发生在形式设计门户.有一个很庞大的社会到处而猜测有大批的人,干脆到设计和工作不作为或为了工作,作为一个商业艺术家. <BR>我们可以很安全地离开我的母亲出的方程说到知晓.老年人很少有上网及日常文件其中的主要根源普遍感兴趣的故事,设计者是旨在更主流市场.三分之二的世界人口将死于未触及了电脑.算你运气
年轻的人往往是更容易了解自己的东西,当它来到的网页设计师.15岁的电子邮件斯科特(http://www.pixelshifter.net)想知道如何成为一名著名的设计师一样,他现在他得了一个Macromedia网站的一天.弗朗西斯罗克塞特告诉妈妈,她热衷于为webdesigner.孩子们将会有更大的了解网站和网页设计一般因为他们一起长大,一起,它的一部分,他们的生活.
我不认为我们要去看看设计师所针对的是主流一样,唱着-谢天谢地.但是也许有人在设计世界做了对付苹果电脑制作的广告,对自己的目的而设计师成为受欢迎的,然后被送到一个更加主流市场?它将会有趣地看到所发生的未来与媒体制作变得更加方便设计师.
正在发生什么,我希望能看到更多的是一个小生被拾起.如果Web和设计师什么都做的是学校课程的一部分,建筑专业学生可能有进一步发展,并延长其工作,并有更多的了解和认识的设计师.它的伟大看样地点archinect(http://www.archinect.com/)跨越国界的disiplines如网页设计,建筑等.
传统艺术家可能会得到一个踢走看到什么詹姆斯帕特森美意发和李meisenheimer做画在线伸展方法和教学如何自己的工作是创造和展示. 它往往令人沮丧,试图寻找新的内容哨所artkrush-画廊和艺术家仍未见好处前来订购,使令人敬畏的地方,说明你想写什么?不准去.我热切希望看到更多的合作,并基于传统艺术带来在线怎么当新/旧媒体艺术家一起工作.
因此,我喜欢欣赏主流?这不是gonna发生的人,其主要工作是基于Web,因为网站仍然非常利基,但迅速扩大.但愿不久后,这将有可能对涉案人员上网,创造一种生活,让大家进一步认识到独立工作,他们做的事.至少,这里的希望,因为它肯定会击败地狱出展望,演戏而像塑料享受在群众的前面.
猎户大老freshjuicy.comheavy.com <BR>面设计师一直是我猜想将继续被限制在一个相对利基观众.如此说来,似乎是增加了消费者的赞赏,认为这是设计,并由于越来越多的媒体关注设计师."五月号出版的杂志文件,例如特征论的设计原则及目标("再见焦油-杰伊!")专访苹果设计大师,乔纳森学院,两篇文章松散围绕主题,题目为"普通的设计与公司的品牌,通过美学."
在前言中的一段"额外普通设计,"金编辑hastreiter,适当引用的记忆从AndyWarhol,涉及两项相关议题的讨论:我们时代审美与设计师-rockstar:
"我觉得他[安迪沃霍尔]真的会很赞赏这整个"目标时刻,"我们正经历着.他的心会赛车尽快按纽,因为我的精神,为一天,今年六月,当我快到购买我斯蒂芬斯普劳斯喧嚣设计局,滑板,触发器和沙滩毛巾……,我不能等待,看看有什么目标的所作所为,不仅与斯蒂芬斯普劳斯,而且与设计师托德Oldham博士机读目录广西和PhilippeStarck在."
他接着解释说,针对"整流罩创意父老乡亲对自己的企业文化神秘感,宁愿将世界的眼睛盯着商品,不欺骗或名称."这表明,虽然作者,自我介绍的设计怪胎,要知道谁设计的包装及产品,广大市民无需担忧.这是一个成功的战略目标,并提出了一个有趣的趋势:由于设计蔓延,它将继续这样,在这个时代,超文本信息,它日益融入我们的生活到了一个地步,好的设计是含蓄的赞赏,但也许没有明确地庆祝.
主流成名美学学科已预留,在大多数情况下,为艺术家,建筑师,时装设计师,电影制片家.虽然这是另一种完全讨论,并提出如下问题:什么是区别艺术与设计之间的平面设计,时装设计或建筑?我认为这是一个问题的意图或动机.作为学院乔纳森所说的"设计是不太在意表达过美术,虽然我相信你的贸易语言,是类似的,在某种意义上来说,而你的贸易情绪……我认为核心的动机各有不同." 虽然我同意这句话,我不知多久,这一区别将……
随着我国对外经济贸易成为一种普遍的和不可分割的一部分,我们的生命,线路之间的艺术与设计已开始模糊,创造一种新型的艺术家设计师作品在许多学科有不同的动机这是双方共同接受的,为艺术家从事或与之相关的商业企业.证人演员/作者丹尼斯漏斗,前反文化波西米亚:即使在以消费者为主导,80年代中,他曾前往日本(如谚语线条模糊不清早就)要做广告的泡沫浴现在他的小屏幕在最近分期付款差距名人广告;威廉巴勒斯不耐克广告,毕加索卖电脑.
现在他的小屏幕在最近分期付款差距名人广告;威廉巴勒斯不耐克广告,毕加索卖电脑.近年来,古根海姆有特色的展品艺术的摩托车及时装追溯力.麦克米尔斯,他们的职业和工作,我深感佩服,是一个例子,有人从容地存在着两个世界的艺术和商业;他的设计涵盖专辑,展现了他的工作,在画廊,指使广告随着音乐录影带独立短片和故事片长度的电影,并能赢得荣誉都是在商业和艺术经营,进一步认识和欣赏的商业艺术
简而言之:看来,随着世界变得更商业化,商业艺术工作者将更加著名.将网站提高吗?眼下,网络空间所撰写的"社区设计"文笔全部有价证券地点和客户的工作,我怀疑这种限制,他们的观众.作为商业美术继续合并交融和我想象的"设计师"网络空间将反映这一变化.而在这种情况下,我希望网站(不管以何种形式将舱单)将继续蔓延作为空间艺术表达形式和创作者,这些位会庆祝.但唱着矛?孩子好,就走出你的电子束,揭露,腹部,并开始工作.
瑞安谢尔顿bd4d.com <BR>我个人并不认为平面设计师永不名字一样唱着或库尔特罗克塞特.我认为驱动器设计了大量的流行文化,而是怀疑设计师后面的工作将不断尽可能多的承认作为艺术家湾(S),他们正在设计的光盘,网站或录像.不错的人进入音乐录影带都知道谁导演了玛丹娜的最新视频,但我妈妈? 我不这样认为.它?收盘不是,她关心或有兴趣的进来,她甚至不知道那究竟是谁在唱歌歌,她的嗡嗡的厨房.
她只是喜欢的调子,而发生的所有事情给她.用同样的方法,我认为设计是消化,而不是采取更预告,由广大市民的意见以苹果的新iPod和iMac的.每陆委会忠实知道谁乔纳森艾夫斯的是,他是主力苹果?收盘产品设计团队,但向世界各地的iPod是一个非常酷的MP3随身听.最新轻型广告或新的保险大厦说的是建在中等城市,我们鲍思?笔一定会照顾人设计或想出的主意,但它影响到我们,在某种程度上.我们要么认为广告是非常精彩,有趣的还是愚蠢的.
同样与建筑,要么好看,是会得到更多的人就业或我们把它看作是资本主义接管世界.我个人也很想知道是谁设计的新建设或生产的轻型运动,但同样会我妈妈? <BR>不是很多人都明白为什么设计师都是如此热中怎么做的.我们是谁?当地所有工作一夜,仍然微笑的去上班的第二天.我们都疯了?地狱不!
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